“If a picture is worth a thousand words, then a video is worth at least 1.8 million words!”
Video deliver higher engagement rate and motivate sales
It’s no secret that we consume more video nowadays. As we are more visual driven, we will find videos are more engaging, more memorable and more popular than any other type of content out there.
Video is a powerful addition to your overall digital marketing strategies as a means of storytelling and advertising to increase exposure, engagement and conversion rates. Brands are using video in different forms to educate their audiences on business product and services, such as
- Product videos
- Customer testimonials
- Tutorials • Explainers
- Presentation
- Interview
- Ads
How videos can make an impact to your marketing strategy, here are some statistics to showcase how important video content is in the digital world.
Videos are a medium to tell a compelling and valuable story to users. They are among the most preferred forms of digital marketing strategies as they deliver maximum business results.